Professional Journey of AJ White-Johnson

My journey began with a strong foundation in business operations, earned through roles for TripAdvisor, the Chicago Sky, and the Basketball Hall of Fame. It has since evolved: after earning an MBA/MS dual-degree from UMass Amherst’s #1 globally ranked McCormack Department of Sport Management, I am preparing to add value within the basketball operations community in my next role. Below, explore an expansive collection of content showcasing my work product.

My Expertise

  • COACHING WORK

    Enhancing basketball performance through comprehensive strategies, I specialize in crafting detailed scouting reports, designing off-season workouts, and fostering player development with a focus on mindfulness. My approach integrates modern training methodologies and emphasizes individual skill enhancement tailored to fortify the overall team's dynamics and schemes.

  • VIDEO EDITING

    My video editing skills are tailored to resonate emotionally with general audiences, specializing in creating content for the basketball operations community. From hype videos and social media posts to tribute videos for iconic Hall of Famers, My work supports a comprehensive understanding of game dynamics while demonstrating an ability to create an impactful narrative.

  • DATA ANALYSIS

    Ingesting large data sets is one of my strong suits. I leverage advanced analytics to drive decision-making in basketball operations. My background in data analysis enables me to optimize performance strategies for any team. I provide tactical insights to ensure sustained success in a measurable way.

  • BUSINESS OPS

    Whether it's through financial planning, process improvement, or strategic initiatives, my approach makes sure that business objectives are met with precision and effectiveness. My experience includes managing budgets, streamlining processes, and enhancing operational efficiency.